Culture as a Competitive Advantage

For most companies, corporate culture is merely window dressing. To create a culture that encompasses a competitive advantage, both the team members and leadership team need vision, a plan that is executed, and a method of protecting and enhancing the culture.

Field is extremely proud of the team we have and the culture they have developed. Our focus for the last 28 years has been to not only be a successful company, but to also be a great place to work.

Part of the vision for Field has been to be the premier employer in the areas where we operate. Team members need to be brand ambassadors in the community, be proud to be on the team, and let their friends and neighbors know it. It helps to be involved in the community with things like United Way, Habitat For Humanity, and other local non-profit organizations.

A few key elements for your culture plan could include:

• Hiring based on culture fit FIRST.
• Invest in training new team members with focus on people, product, and process.
• Encourage transparent, open, candid, and timely communication.
• Empower the team to make important decisions.
• Embrace coaching on an ongoing basis.
• Rewards can have a positive effect on team members and take many meaningful forms.

When embarking on the mission to develop your culture, start with the vision; what culture do you want to create? Make it simple by breaking it down into several words or phrases. It is the responsibility of the entire team to create the culture being sought after.

Field’s team is well trained, informed, empowered and committed to our culture which has allowed us to generate 19% average growth for the last 28 years. Remember: Every company has a culture. You get it by accident or by design. Make it by design!